Iceland
Marketing a Business in Iceland
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Marketing a Business in Iceland
Preparing to expand a business to Iceland is more than just costs and procedures. It's more cultural acclimatisation than calculatory acumen. It's making sure your product or service fits the inclinations and idiosyncrasies of a nation; finding a way to culturalise your business in order to reap the same results your business has achieved domestically. This is accomplished through one simple step: effective marketing.
Marketing your business on indigenous soil is an art-form in itself; attempting to do it in Iceland is nigh-on miraculous. Countries may be becoming more heterogeneous, but the foundations of a culture rarely budge for anything: their sensitivities, traditions, humour, discourses, protocols are essentially unchanging and stubbornly unaccommodating. Therefore, the identity of your product or service needs to seamlessly fashion itself upon a nation, not the other way around, shoehorned in, hoping for the best.
Advertising and Sales promotions in Iceland
If you are expanding a business in Iceland, there are numerous advertising agents, with several Icelandic agencies that are experienced in marketing imported products correctly for the Icelandic market. There are two daily newspapers and various magazines. There is also a national radio station that is broadcast across the country. Television is also a popular media and products, especially consumer goods, are advertised on both national channels.
Large advertising hoardings are also a popular way of promotion if you are setting up a business in Iceland.
Cultural Sensitivity
Cultural sensitivity and understanding of protocol is paramount to effective marketing in Iceland. The intricacies of a nation its beliefs, even its superstitions can make or break your business. Know the market; immerse yourself in it. Never assume your marketing strategy will be transplantable to a foreign country. There is only a slim chance language will translate well. Anglophonic countries may be susceptible, but if your product or service plays on a quintessentially British characteristic or joke the chances are, it will not be well received.
As for other countries, don't bank on using the same strap-lines or gimmicks. Unless they are perfectly transitional, your product or service could suffer especially if it relies on humour.
Unless you are certain your product or service can sell itself on indigenous merits, it is probably wise to revise its selling-points for a foreign market. As always, however, only your own fastidious research can conclude this.
Iceland is renowned for its liberal and permissive society and places a strong emphasis on equality.
Discrimination in terms of gender or religion is not welcomed and should be remembered if you are expanding your business in Iceland.
Click here to Ask an Expert about Marketing a Business in Iceland
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