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Cultural Training in Finland

Doing business in Finland isn't like going on holiday: don't expect to get by with knowledge of a few words, and don't assume business is conducted in the same way universally.

But how can you properly prepare to set up a business in Finland? There are many cultural training companies and schools which can help you. They offer cross-cultural grounding, bridging the translatory and protocolic gaps between nations and people.

Providing guidance in all areas of business and sociality, these cultural training companies are experts when it comes to negotiation training; management training; and diversity training. All training, of course, can be country-specific.

Tutorials can take many forms, so investigate which will be right for you and, if necessary, your employees.

Business Etiquette in Finland

The formalities and informalities; the how d'you dos and how d'you don'ts. Etiquette is one of the foundations of modern civilisation, and business is no exception. A business blunder, in some countries, could mean the difference between a deal and disrepute. Again, its all about culture if not adopting, at least recognising and respecting the traditions and protocols of a people.

When starting up a business in Finland it is important to remember to greet with a firm hand shake, smile and maintain eye contact. It is common practise to repeat your first name and surname while shaking hands and shakes hands with the woman first if greeting a married couple.

Business in Finland may be conducted face to face or through other means of communication such as email. There is little small talk as they prefer to be direct when conducting business. Building relationships outside of business is often done in a restaurant or sauna. Saunas are a big part of the Finnish culture and never refuse an invite to a sauna as this will be viewed as being rude. Finns like to accomplish as much as possible in their day and are punctual, excellent time keepers and manger their time through organisation. When starting up a business in Finland you will find that Finns are direct communicators, speaking plainly and openly. Expect your colleagues to tell you what they think, rather than what you want to hear, but professional differences are not viewed as personal attacks or insults.

Making an arranged appointment is vital for starting up a business in Finland. Appointments should be made in advance by telephone, email or letter. Arrive on time or even slightly earlier for a meeting as meeting will start and end on time. Do not cancel a meeting at the last minute and if you are running late, phone immediately. In a meeting a Finn will seldom ask questions as they expect you to have all key facts, issues and data that they require. There is no taboo on humour in the business environment.

Dress is smart, stylist but conservative. Business cards should have the relevant details on and when offered a business card you should treat it with respect as this will be seen as how you will treat them.

Above all be well mannered, polite and respectful. This will get you a long way when starting up a business in Finland.

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