NewsCase StudiesEvents

Winning Over the Japanese Consumer

Also in the news...

Foreign travel advice Georgia

Warnings and insurance Still current at: 16 May 2024 Updated: 16 May 2024 Latest update: Information on the political situation across Georgia ('Safety and security' page).

How to market and package ecommerce products for maximum impact

To market and package your ecommerce products for maximum impact, start by understanding your target audience's demographics, passions, and daily struggles. Tailor your product descriptions and packaging to resonate with their identity, making them feel like part of a community.

Foreign travel advice Norway

Warnings and insurance Still current at: 13 May 2024 Updated: 13 May 2024 Latest update: This travel advice was reviewed for style and accuracy.

Guidance Living in Austria

Information for British citizens moving to or living in Austria, including guidance on residency, healthcare and driving.

Foreign travel advice Sweden

Warnings and insurance Still current at: 13 May 2024 Updated: 13 May 2024 Latest update: Removal of information about Eurovision Song Contest ('Warnings and insurance' and 'Safety and security' pages).

Winning Over the Japanese Consumer

Back to News

How to Build a Successful Business in Japan

To build a successful business in Japan, you must understand the Japanese consumer. Nick Johnston's "Winning over the Japanese Consumer" tells you everything you need to know to ensure your brand succeeds in Japan. Based on interviews with CEOs and industry leaders and including real-life case studies, this book gives examples of how to establish your products in the world's second largest and arguably most challenging consumer market. Also drawing upon the author's own business success stories as well as insights from marketing experts, this book will teach you

Winning Over the Japanese Consumer: How to Build a Successful Business in Japan

You are not logged in!

Please login or register to ask our experts a question.

Login now or register.