USA
Experts for USA
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Ask the Experts: Kate Berardo
USA (west coast) Cultural Expert
Kate Berardo is a consultant and trainer who specialises in cultural training for expatriates, and leading multi-cultural teams. Kate's training experience spans a dozen countries and has involved working at all levels, from staff to senior executives, with individuals from over thirty-five nations. Her work has been the subject of media worldwide, including CNN's Business Traveler and the Dubai daily Gulf News.
Kate holds a distinguished Masters in Intercultural Communication from the University of Bedfordshire, UK and is a summa cum laude graduate of Northwestern University in the US. She is the co-author of Putting Diversity to Work: How to Successfully Lead a Diverse Workforce and Cultural Detective Self-Discovery.
Kate also teaches university international business management courses She is a frequent writer, workshop presenter and speaker at international conferences.
Hi Kate we have just started selling our products in America and I love the Americans. They seem quite blunt, is it always important to ‘get down to business’ right away? Thanks, Samantha Question from Sam Hastings on 04/03/2010
Kate says:
Hi Samantha,
We can never say something will "always" happen in another culture, but in terms of general trends: yes, Americans tend to like to 'get down to business' quickly. In the US, 'time is money.' So part of the reason for this focus on business is a matter of trying to be efficient and respect another person's time.
Individuals who are accustomed to spending a large amount of energy and time on relationship-building before focusing in on business may be surprised by how quickly Americans want to talk contracts, business opportunities, and get right to the heart of the issue at hand.
Kind regards, Kate
