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Winning Globally: A Playbook for International Expansion Teams
In 2014, the face of global enterprise continues to change rapidly. The signs are everywhere: This year, the fastest-growing economy is expected to be Mongolia’s, at a rate of 15.3 percent.
Of the next nine fastest-growing economies, four are in Africa. China has now blown past Japan and has more millionaires than any country except the US. By the end of the year, Chinese firms are likely to start off-shoring manufacturing to Mexico.
Amidst all this change, the one constant is the increasing global awareness of more and more businesses. Firms that even a few years ago wouldn’t have thought to look beyond their own borders are now finding their most important growth in foreign markets. Many more are contemplating their first international expansion.
We wanted to create a resource for those enterprises that are aware of the promise of the new global playing field, but still deciding whether, and how, to take advantage of it. To that end, I’m excited to introduce Winning Globally: A Playbook for International Expansion Teams, an e-book by Radius’ Vice Chairman, Larry Harding.