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Entering The Chinese Market
A Practical Guide for SMEs and Entrepreneurs. The Get Ready For China Business Series
With its dual appeal as the world’s factory and the largest consumer market worldwide, China is going to be the preferred playing field for SMEs with global ambitions. In the next coming years the world’s most promising entrepreneurs and most ambitious companies will be growing in China, with China. This book is the second in a series aimed at assisting Western entrepreneurs, SMEs and investors to understand and ideally enter the Chinese market. The series is designed to work as a step-by-step guide to those Western Small & Medium enterprises and individual entrepreneurs seeking to enter and remain competitive in this tremendously challenging and profitable market.
